COMMUNICATING AS ONE? A look at the past and future of the UN’s Communication for Development Round Tables
Communication for development has been on the United Nations agenda since the 1960s. As head of UNDP’s Development Support Communications Service (DSCS) from 1967 to 1975, Erskine Childers advocated relentlessly for the UN’s integration of communication as a tool for effective programme delivery. His sixpoint plan called for motivation of the public, education of UN project staff, enhancing inter-governmental coordination in developing countries, providing communication training for communication staff, commissioning and disseminating relevant applied research, and for the UN to pay more attention to project-level communication support.