POLICY-MAKERS PERCEPTIONS’ OF COMMUNICATION FOR DEVELOPMENT: TWO SURVEYS TWELVE YEARS APART. Personal reflections on what changed between 1994 and 2006 and its implications for advocacy


  • Colin Fraser
  • Sonia Restrepo Estrada


Colin Fraser and Sonia Restrepo Estrada were closely involved in two surveys of policy-makers’ perceptions of communication for development undertaken in 1994 and 2006. They drew up the methodology for the qualitative survey of 1994, personally conducted 30 of the 40 interviews, and wrote the report. For the 2006 survey, they drafted the methodology, worked with the World Bank in refining it, conducted 15 of the 43 interviews, and wrote the sections of the report that cover the qualitative aspects. In this article they share the insights they gained along these processes, especially with regard to advocacy for Communication for Development.

Author Biographies

Colin Fraser

Colin Fraser (UK) founded FAO's work in Communication for Development in 1969 and ran it for 18 years before leaving to become a consultant in 1984. He has completed assignments for most of the major international development agencies and worked in more than 75 countries in communication for agricultural and rural development, women's and children’s health and rights, environment, etc. To contact him, e-mail florenghel@gmail.com

Sonia Restrepo Estrada

Sonia Restrepo-Estrada (Colombia) was in charge of the communication work in her government's National Nutrition Plan, and later joined UNICEF's Colombian office where she generated and implemented some ground-breaking communication strategies for children's and women' issues. As a consultant since 1991 she has also worked in agricultural and rural development communication in many countries.To contact her, e-mail florenghel@gmail.com