POLICY-MAKERS PERCEPTIONS’ OF COMMUNICATION FOR DEVELOPMENT: TWO SURVEYS TWELVE YEARS APART. Personal reflections on what changed between 1994 and 2006 and its implications for advocacy
Colin Fraser and Sonia Restrepo Estrada were closely involved in two surveys of policy-makers’ perceptions of communication for development undertaken in 1994 and 2006. They drew up the methodology for the qualitative survey of 1994, personally conducted 30 of the 40 interviews, and wrote the report. For the 2006 survey, they drafted the methodology, worked with the World Bank in refining it, conducted 15 of the 43 interviews, and wrote the sections of the report that cover the qualitative aspects. In this article they share the insights they gained along these processes, especially with regard to advocacy for Communication for Development.