SEEING BEYOND CELEBRITY

Abstract

Give a person a fish and you feed them for a day. Teach them how to fish and… You know this story. In communication for development terms, the analogy might go like this: give people a say in your project, a voice in your study, a photo of themselves in your campaign, and they validate your work or lend credibility to a campaign. Teach them how to use their voice, address the world and tell their own story, and they might change how development is done. This article looks into this pemise and considers how communications and development professionals could implement it with help from an underused resource.