Is the Development Industry Taking Care of Business? - Why We Need Accountability in Communication for Social Justice

Abstract

The development industry works to promote strategic programs for the public good, yet the trend toward privatization may be shifting accountability toward the values of profitable corporations at the expense of improving human lives. Instead, a communication for social justice orientation reminds us of the importance of equality and human rights. Accountability in advocacy requires thoughtful reflection on establishing appropriate goals and assessment strategies that are resonant with a social justice rather than a corporate framework.