COMMUNICATION FOR SOCIAL CHANGE Winning the argument, but what about the practice?


  • James Deane


In this article, James Deane outlines how the Communication for Social Change Consortium (CFSC) is developing a network to address obstacles to more effective implementation of communication for social change programming, particularly increasing the capacity and expertise to implement effective programmes on the ground.

Author Biography

James Deane

James Deane is managing director of the Communication for Social Change Consortium (CFSC) and a founder and former director of the Panos Institute, London. He was the organizer of the UN Communication for Development Roundtable in 2001 and the Global Media Forum at the Global Knowledge conference in Malaysia in 2000, and the convener of the Bellagio Symposiums on Media, Freedom and Poverty and on Communication and the Millennium Development Goals (both in 2004). He has provided formal strategic advice and consultancies to Dfid, Danida, Sida, the World Bank, WHO, Unicef, Unesco, UNDP, UNFPA, FAO. He has been a visiting fellow at the London School of Economics and has a Masters degree in international communication and development.