ELECTRONIC RESOURCES FOR MEDIA ON HIV/AIDS

  • Jackie Davies

Abstract

Communicating effectively about HIV/AIDS on the local level is a pressing need in most countries, and the Internet presents innovative new opportunities to support this communication. But how are international organisations and donors approaching this area of e-resourcing? What resources are being produced and placed online, and how effective are they? This article seeks to present the case for more reflection and coordination in resourcing local communicators via the Internet. There are lessons to be shared about how to maximize Internet’s potential to deliver communication resources and what pitfalls to avoid.

Author Biography

Jackie Davies
Jackie Davies established “Communication for Development Consulting” in 2005. Prior to that she managed OneWorld Radio (www.oneworld.net/radio), an online audio sharing and communitybuilding programme that is part of the OneWorld network, and worked as a communications expert and journalist in the UK, South East Europe, South Africa and the USA. This article is based on her Master thesis in Communication for Development of the same title (Malmö University, February 2006).
Published
2006-06-01
Section
Articles