HIV AND AIDS IN UGANDA AND SERBIA

Authors

  • Naomi Delap

Abstract

Every publication that adds to the current debate about HIV/AIDS communication in the mass media agrees on one thing: communication is a crucial part in promoting prevention, as well as treatment, voluntary counselling and testing.But what is it that makes for successful, effective communication? And how can the people producing it be helped to achieve it? What are the lessons to be learnt from those countries that have seen some success in HIV/AIDS communication, and how can they be passed on to others? I hoped to explore these questions by looking at AIDS communication in two very different countries: Uganda and Serbia. I chose to examine both the context in which media is produced by talking to media professionals and the product, reviewing content that focused on HIV/AIDS in newspapers, TV and radio [i] .

Author Biography

Naomi Delap

Naomi Delap is a radio and TV producer with experience in the UK. She has also produced video for development and education in East Africa and currently works for “Media for Development”, setting up “Inside Job Productions”, a social enterprise which employs serving women prisoners to produce communication tools for use in the criminal justice system (see www.insidejobproductions.org.uk) This article is based on her Master thesis in Communication for Development (Malmö University, February 2006)

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Published

2006-09-01

Issue

No. 5 (2006)

Section

Articles